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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Narratives of technology consumption in the face of marketplace discrimination
Ekpo, Akon E.
;
DeBerry-Spence, Benet
;
Henderson, …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 451-463
Persistent link: https://www.econbiz.de/10011964328
Saved in:
2
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
3
Determinants of recycling behavior : a synthesis of research results
Hornik, Jacob
;
Cherian, Joseph A.
;
Madansky, Michelle
; …
- In:
The journal of socio-economics
24
(
1995
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10001185077
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