Pupelis, Linas; Šeinauskienė, Beata - In: Central European Management Journal 31 (2023) 2, pp. 222-240
This study aims to explore how and why self-discrepancy affects materialism and impulsive buying and the extent to which subjective well-being mediates the relationship between self-discrepancy, materialism and impulsive buying. Design/methodology/approach The authors have tested the hypothesis...