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Direct marketing
288
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Direct store delivery : concepts, applications and instruments
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Econometric models in marketing
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Ernährung, Kultur, Lebensqualität : Wege regionaler Nachhaltigkeit
1
Existenzgründung: Beiträge zur Gründungsforschung
1
From community to consumption : new and classical themes in rural sociological research ; [papers presented at the XII World Congress of Rural Sociology held in South Korea in 2008]
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on mobile marketing management
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
Interactive and multi-channel marketing
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International direct marketing : principles, best practices, marketing facts
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Leitfaden Online-Marketing ; [Bd. 1]
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Marketing and multicultural diversity
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Modelling value ; Vol. 2
1
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
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The Elgar companion to health economics
1
Trust and new technologies : marketing and management on the Internet and mobile media
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ECONIS (ZBW)
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
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2
Die Bedeutung des "Need for Touch" für eine ganzheitliche Dialogmarketingstrategie : feldexperimentelle Erkenntnisse zum Bedürfnis nach Produktberührungen durch Konsumenten
Bill, Fabian
;
Hammon, Larissa
;
Hampel, Stefan
;
Hippner, Hajo
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 37-63)
.
2012
Persistent link: https://www.econbiz.de/10009559281
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3
Die Wirkung von Dialogmarketing auf die Markenwahrnehmung
Saarbeck, Sebastian
;
Krafft, Manfred
;
Bieber, Benjamin
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 11-35)
.
2012
Persistent link: https://www.econbiz.de/10009559282
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4
Direct marketing for best-agers : in dialogue with challenging customers
Parwoll, Moritz A.
;
Wagner, Ralf
- In:
Aging society and its implications for services …
,
(pp. 19-40)
.
2011
Persistent link: https://www.econbiz.de/10008990585
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5
Dialogmarketing in Marktnischen aus Konsumentenperspektive
Schäfers, Tobias
;
Gräßler, Markus Joseph
;
Gresel, Ronja
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 131-148)
.
2011
Persistent link: https://www.econbiz.de/10009010226
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6
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
Saved in:
7
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
8
Direct sales suit producers and consumers' interests in Vietnam
Moustier, Paule
;
Nguyen Thi Tan Loc
- In:
From community to consumption : new and classical …
,
(pp. 185-197)
.
2010
Persistent link: https://www.econbiz.de/10009390183
Saved in:
9
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
10
More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
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