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~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles of several authors"
~type_genre:"Guidebook"
~type_genre:"Reprint"
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Konsumentenverhalten
Consumer goods industry
20
Konsumgüterindustrie
20
Deutschland
7
Germany
6
Consumer behaviour
5
Consumer products distribution
4
Konsumgüterhandel
4
Marketing
4
USA
4
United States
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Brand management
3
ECR <Management>
3
Efficient Consumer Response
3
Efficient consumer response
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Handel
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Markenführung
3
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Asien
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Consumer goods
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Consumer goods marketing
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Controlling
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Einzelhandel
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Handelsmarketing
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Innovation
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Konsumgüter
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Konsumgütermarketing
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Management control
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Organisationswandel
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Retail marketing
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Retail trade
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Strategic management
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Strategisches Management
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01.02.1988
1
06.06.1985
1
2000-2009
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Belarus
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Betriebliche Leistung
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Collection of articles of several authors
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52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
9
Book section
9
Hochschulschrift
8
Thesis
7
Graue Literatur
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Non-commercial literature
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Arbeitspapier
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Sammelwerk
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Working Paper
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Apéria, Tony
1
Cooper, Tim
1
Kerin, Roger A.
1
Nijssen, E. J.
1
Sethuraman, Raj
1
Tufte, Birgitte
1
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Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
The journal of brand management : an international journal
1
Source
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ECONIS (ZBW)
5
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Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
2
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
Saved in:
3
Longer lasting products : alternatives to the throwaway society
Cooper, Tim
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10008661013
Saved in:
4
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003745623
Saved in:
5
Frontrunners or copycats?
Tufte, Birgitte
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002797387
Saved in:
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