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~subject:"Konsumentenverhalten"
~type_genre:"Fallstudie"
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Search: subject_exact:"Markenloyalität"
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Brand loyalty
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Rintamäki, Jukka
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Srivastava, R. K.
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Weijo, Henri
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International journal of strategic change management : IJSCM
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Research in consumer behavior
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ECONIS (ZBW)
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Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
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Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
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