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~subject:"Konsumentenverhalten"
~type_genre:"Fallstudie"
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5
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer culture theory
3
Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Anthropology and business
2
Building corporate identity, image and reputation in the digital era
2
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2
Digital and social media marketing : a results-driven approach
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European journal of marketing : EJM
2
International journal of business innovation and research
2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing management : a cultural perspective
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Woodhead Publishing series in consumer science and strategic marketing
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ECONIS (ZBW)
245
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71
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
Saved in:
72
Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
Saved in:
73
Customer value creation behavior
Yi, Youjae
-
2014
Persistent link: https://www.econbiz.de/10010350122
Saved in:
74
Do business and politics mix?
Richter, Brian Kelleher
- In:
Harvard business review : HBR
92
(
2014
)
11
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010429196
Saved in:
75
Dynamic effects of sponsoring : how sponsorship awareness develops over time
Walraven, Merel
;
Bijmolt, Tammo H. A.
;
Koning, Ruud Hans
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10010373242
Saved in:
76
Empirische Erfassung des Markenwissens von Handelsmarken der Sportartikelbranche aus der Konsumentenperspektive : exemplarisch durchgeführt an der INTERSPORT-Eigenmarke PRO TOUCH
Plew, Manuel
- In:
Spezielle Aspekte des Sportmanagements : zur …
,
(pp. 5-63)
.
2014
Persistent link: https://www.econbiz.de/10010382817
Saved in:
77
An examination of the relationship between companies' corporate social responsibility (CSR) activitites and consumers' purchase behavior
Ekmekçi, Aslı Küçükaslan
- In:
Corporate social responsibility in the global business world
,
(pp. 49-73)
.
2014
Persistent link: https://www.econbiz.de/10010127732
Saved in:
78
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
79
Im Visier des Konsumenten : eine empirische Analyse der Reaktion auf Corporate Social Irresponsibility
Huber, Frank
;
Meyer, Frederik
;
Strieder, Kerstin
; …
-
2014
Persistent link: https://www.econbiz.de/10010338210
Saved in:
80
Markenpolitik im schienengebundenen Personenverkehr : eine qualitative Untersuchung aus der Perspektive des Unternehmens Thalys International SCRL
Klein, Tobias
-
2014
Persistent link: https://www.econbiz.de/10014011511
Saved in:
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