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~type_genre:"Konferenzbeitrag"
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Konsumentenverhalten
Supply chain
395
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394
Innovation
260
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252
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251
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245
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115
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1
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1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
9
Journal of business research : JBR
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
International journal of advertising : the quarterly review of marketing communications
7
The international review of retail, distribution and consumer research
7
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
International journal of economics and financial issues : IJEFI
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Ethics, social responsibility and sustainability in marketing
3
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
The journal of brand management : an international journal
3
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business horizons
2
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International journal of quality and service sciences
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of purchasing and supply management
2
Journal of revenue and pricing management
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
The TQM journal : the international review of organizational improvement
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
2
Trade perspectives in the context of safety, security, privacy and loyalty
2
AICEI proceedings
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : 11th edition
1
Business process management journal
1
Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
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161
The effects of country-of-origin on consumers' CSR perceptions, behavioral intentions, and loyalty
Pouliopoulos, Leonidas
;
Pouliopoulos, Theofilos
; …
- In:
Advances in applied economic research : proceedings of …
,
(pp. 303-316)
.
2017
Persistent link: https://www.econbiz.de/10011744138
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162
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
163
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
164
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
165
What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
166
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
167
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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168
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
169
Being social for social : a co-creation perspective
Tregua, Marco
;
Russo Spena, Tiziana
;
Casbarra, Claudia
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10011297505
Saved in:
170
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
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