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~subject:"Konsumentenverhalten"
~type_genre:"Konferenzschrift"
~type_genre:"Non-commercial literature"
~type_genre:"Thesis"
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ECONIS (ZBW)
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Marketeers + Pioneers : Gesellschaft, Markt, Werbung
2008-2009: Köln : WA-Verl.
-
6.2008=Nr.30=[Jg.1.]2008=Nr.1(Aug.); 1.2008 - …
Persistent link: https://www.econbiz.de/10003729311
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2
Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qual...
Wiedenfels, Gunnar
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2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003811989
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3
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
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Die Entwicklung der japanischen Werbewirtschaft in der Nachkriegszeit : (1950-1990) : von der "reinen Produktwerbung" zum "kreativen Unsinn"
Görtzen, Ulrike
-
1995
Persistent link: https://www.econbiz.de/10013393183
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5
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
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6
Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10013340924
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