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Brand management ; Vol. 2
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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ECONIS (ZBW)
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Wahrnehmungswerte als Herausforderung für die
Messung
der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
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2
International human rights and consumer quality of life : an ethical perspective
Hill, Ronald Paul
;
Felice, William F.
;
Ainscough, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003876298
Saved in:
3
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
4
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
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