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~type_genre:"Reprint"
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Qualitative marketing research : approaches, techniques and analysis
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ECONIS (ZBW)
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Remembering motivation
research
: toward an alternative genealogy of interpretive consumer
research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
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2
Positivism and paradigm dominance in consumer
research
: toward critical pluralism and rapprochement
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003793804
Saved in:
3
Hermeneutics and consumer
research
Arnold, Stephen John
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003793808
Saved in:
4
Historical method in consumer
research
: developing causal explanations of change
Smith, Ruth Ann
;
Lux, David S.
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2009
Persistent link: https://www.econbiz.de/10003793816
Saved in:
5
Discovery-oriented consumer
research
Wells, William
-
2009
Persistent link: https://www.econbiz.de/10003793836
Saved in:
6
Introspection in consumer
research
: implementation and implications
Wallendorf, Melanie
;
Bruks, Merrie
-
2009
Persistent link: https://www.econbiz.de/10003793912
Saved in:
7
Content analysis in consumer
research
Kassarjian, Harold H.
-
2009
Persistent link: https://www.econbiz.de/10003793915
Saved in:
8
Seeing the voice of the consumer : metaphor-based advertising
research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
9
Methodological issues in cross-cultural marketing
research
: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
10
Creativity in consumer
research
Blankenship, Albert Breneman
-
2009
Persistent link: https://www.econbiz.de/10003794190
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