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~subject:"Kreativität"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Bibliography included"
~type_genre:"Case study"
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Corporate creativity : developing an innovative organization
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Industrial marketing management : the international journal for industrial and high-tech firms
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Competence integration in creative processes
Öberg, Christina
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10009734079
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Driving creativity and innovation through culture
Archer, Anne
;
Walczyk, Doris
- In:
Corporate creativity : developing an innovative organization
,
(pp. 39-46)
.
2009
Persistent link: https://www.econbiz.de/10003857060
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