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~subject:"Kundenbindung"
~type_genre:"Collection of articles of several authors"
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Kundenbindung
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Brand management
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Econometric essays on protecting, growing, and benefiting from customer based brand equity
Backhaus, Max Philipp
-
2017
Persistent link: https://www.econbiz.de/10011687071
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Innovatives Marketing für Finanzdienstleister
Gerstner, Reinhard
(
ed.
);
Hunke, Guido
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002190521
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