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~subject:"Kundenintegration"
~subject:"Service quality"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
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Kundenintegration
Service quality
Kundenwert
48
Customer value
42
Beziehungsmarketing
23
Relationship marketing
22
Deutschland
14
Germany
14
Kundenmanagement
14
Shareholder Value
11
Shareholder value
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Theorie
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Theory
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Contribution margin
8
Cost-benefit analysis
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Deckungsbeitragsrechnung
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Kosten-Nutzen-Analyse
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Marktforschung
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Consumer behaviour
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Internet marketing
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Communication media
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Aufsatzsammlung
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Hogg, Johannes
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Ng, Irene
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Verhoef, Peter C.
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Universität Leipzig
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Journal of revenue and pricing management
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Journal of service research : JSR
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ECONIS (ZBW)
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Service-dominant logic and sustainable development
Hogg, Johannes
-
2021
Persistent link: https://www.econbiz.de/10012613551
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2
Special issue on pricing and revenue models in the new service economy /guest ed.: Irene C. L. Ng
Ng, Irene
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003985561
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3
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
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