Lestari, Unik Dwi; Syah, Tantri Yanuar Rahmat - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 97-122
Manuscript type: Research Article Research Aims: The research objective was to determine customer brand engagement (CBE) drivers, which directly or indirectly generate word of mouth (WOM) on Instagram through trust, commitment, customer satisfaction, and loyalty. Design/methodology/approach:...