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~subject:"Kundenintegration"
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Kundenintegration
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Handbook of social media management : value chain and business models in changing media markets
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I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
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ECONIS (ZBW)
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
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Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
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It takes a village : co-creation and co-design for social media health promotion
Linda, Brennan
;
Molenaar, Annika
;
Sherman, Anouk
;
Chin, …
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 67-93)
.
2021
Persistent link: https://www.econbiz.de/10012317785
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Customer engagement : from social shoppers to social learners and collaborators
Cheng, Robin
- In:
Strategies and tools for managing connected consumers
,
(pp. 163-176)
.
2020
Persistent link: https://www.econbiz.de/10012106775
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Communities of practice as collective lead users
Koller, Hans
;
Schulte, Benjamin
;
Andresen, Florian
; …
- In:
Managing innovation in a global and digital world : …
,
(pp. 131-144)
.
2020
Persistent link: https://www.econbiz.de/10012222473
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8
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
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9
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
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Value co-creation in social media networks
Marinova, Svetla Trifonova
;
Eduardsen, Jonas
;
Marinov, …
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 163-179)
.
2020
Persistent link: https://www.econbiz.de/10012151161
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