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Designing competitive loyalty programs : how types of program affect customer equity
Furinto, Asnan
;
Pawitra, Teddy
;
Balqiah, Tengku E.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003919498
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