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~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Satisfaction"
~subject:"Social Web"
~type_genre:"Arbeitspapier"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Markenauthentizität im Kontext von Corporate Social Responsibility
Burmann, Christoph
;
Adomeit, Malte
-
2018
Persistent link: https://www.econbiz.de/10011910870
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2
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, P. K.
;
Mishra, Hari Govind
;
Singh, Sarabjot
-
2014
Persistent link: https://www.econbiz.de/10010337508
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3
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
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