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~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Kundenzufriedenheit
Marketingmanagement
Brand management
17,612
Markenführung
17,146
Consumer behaviour
7,499
Konsumentenverhalten
7,454
Markenimage
7,165
Brand image
7,077
Markenartikel
5,292
Brand
5,291
Relationship marketing
2,576
Beziehungsmarketing
2,573
Markenpolitik
2,197
Social Web
1,791
Social web
1,789
Online-Marketing
1,607
Internet marketing
1,588
Marketing management
1,396
Deutschland
1,169
Werbewirkung
1,153
Advertising effects
1,143
Germany
1,114
Marketing
895
Luxury goods
882
Luxusgüter
879
Werbung
760
Advertising
750
Einzelhandel
690
Retail trade
678
Brand loyalty
673
Corporate reputation
666
Firmenimage
666
Theorie
665
Theory
665
Customer satisfaction
648
Internationales Marketing
628
International marketing
623
USA
598
Emotion
597
Handelsmarke
597
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Undetermined
931
Free
240
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Article
1,572
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433
Journal
3
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1,369
Aufsatz in Zeitschrift
1,369
Aufsatz im Buch
200
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Hochschulschrift
65
Thesis
51
Collection of articles of several authors
43
Sammelwerk
43
Graue Literatur
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41
Aufsatzsammlung
35
Case study
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17
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15
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14
Bibliography included
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Konferenzschrift
12
Lehrbuch
12
Ratgeber
12
Guidebook
11
Textbook
9
Conference proceedings
8
Handbook
5
Handbuch
5
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2
Bibliografie
2
Einführung
2
Interview
2
Accompanied by computer file
1
Biografie
1
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1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger als Beilage
1
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1
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1
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1
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English
1,770
German
235
Polish
3
Russian
3
French
2
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1
Kazakh
1
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Keller, Kevin Lane
18
Melewar, T. C.
17
Loureiro, Sandra Maria Correia
10
Burmann, Christoph
9
Laukkanen, Tommi
9
Han, Heesup
8
Ko, Eunju
8
Šerić, Maja
8
Bang, Nguyen
7
Baumgarth, Carsten
7
Khan, Imran
7
Kitchen, Philip J.
7
Merrilees, Bill
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Bruhn, Manfred
6
Casidy, Riza
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Johnson, Lester W.
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Rather, Raouf Ahmad
6
Reijonen, Helen
6
Wymer, Walter
6
Balmer, John M.T.
5
Chan-Olmsted, Sylvia M.
5
Fatma, Mobin
5
Gil Saura, Irene
5
Huber, Frank
5
Kim, Jinkyung Jenny
5
Mutum, Dilip S.
5
Ozuem, Wilson
5
So, Kevin Kam Fung
5
Vrontis, Demetris
5
Wong, Ho Yin
5
Ahn, Jiseon
4
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Institution
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Springer Fachmedien Wiesbaden
5
American Marketing Association
4
Information Resources Management Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Published in...
All
Journal of business research : JBR
71
The journal of brand management : an international journal
67
Journal of retailing and consumer services
55
The journal of product & brand management
46
Journal of strategic marketing
28
International journal of hospitality management
27
European journal of marketing : EJM
24
SpringerLink / Bücher
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing communications
17
Journal of marketing management : MM
15
Cogent business & management
14
Journal of the Academy of Marketing Science
14
Asia Pacific journal of marketing and logistics
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of internet marketing and advertising : IJIMA
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing intelligence & planning
12
International journal of contemporary hospitality management
11
Journal of hospitality marketing & management
11
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing
11
The journal of business & industrial marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of marketing
10
Journal of marketing for higher education
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Psychology & marketing
10
Springer eBook Collection
10
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of Islamic marketing
9
Journal of promotion management : JPM
9
Journal of travel and tourism marketing
9
Services marketing quarterly
9
The marketing review
9
Business horizons
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Global business review
8
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Source
All
ECONIS (ZBW)
2,004
EconStor
2
USB Cologne (EcoSocSci)
2
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1951
Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung
Bruhn, Manfred
-
2003
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001679367
Saved in:
1952
Der Geist und das Greenhorn : die wundersame Verwandlung vom Erbsenzähler zum Marketing-Genie
Trout, Jack
-
2002
Persistent link: https://www.econbiz.de/10001727969
Saved in:
1953
Winning e-brand strategies : developing your on-line business profitability
Brighty, Martin
;
Markham, Dean
-
2002
Persistent link: https://www.econbiz.de/10001698021
Saved in:
1954
Marketing-related motives in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666503
Saved in:
1955
Produkt ist Kommunikation : Integration von Branding und Usability
Hadwiger, Norbert
;
Robert, Alexandre
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001691695
Saved in:
1956
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
1957
Internet-Branding : Integration des Online-Marketing in den Kommunikationsmix von Unternehmen der "Old Economy"
Fantapié Altobelli, Claudia
- In:
Die Unternehmung : Swiss journal of business research …
56
(
2002
)
5
,
pp. 317-331
Persistent link: https://www.econbiz.de/10001709137
Saved in:
1958
Die Marke aus Sicht der Kunden : das Management von Marken-Portfolios erfordert eine neue Methode
Lederer, Chris
;
Hill, Sam
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
4
,
pp. 20-31
Persistent link: https://www.econbiz.de/10001670393
Saved in:
1959
Produktinnovation oder Produktpflege? : Überlegungen zu Strategiealternativen
Koppelmann, Udo
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 465-479)
.
2002
Persistent link: https://www.econbiz.de/10001653325
Saved in:
1960
Erfolgsfaktoren von Markenmanagement im Tourismus anhand ausgewählter Fallstudien
Geeten, Doris van der
-
2002
Persistent link: https://www.econbiz.de/10013436362
Saved in:
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