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~subject:"Leistungsbündel"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~type_genre:"Arbeitspapier"
~type_genre:"Reprint"
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Leistungsbündel
Marketingtheorie
Pricing strategy
B-to-B-Marketing
69
Business-to-business marketing
69
Lieferantenmanagement
22
Supplier relationship management
22
Deutschland
15
Germany
15
Beziehungsmarketing
11
Relationship marketing
11
Theorie
11
Theory
11
Bundling strategy
9
Electronic Commerce
8
E-commerce
7
Marketing management
7
Marketingmanagement
7
Business-to-Business-Marketing
6
Brand management
5
Markenführung
5
Preismanagement
5
Advertising
4
Digital platform
4
Digitale Plattform
4
Negotiations
4
Verhandlungen
4
Werbung
4
1994-2009
3
Auction
3
Auktion
3
Fernsehsender
3
Firm performance
3
Head of government
3
Interessenpolitik
3
Italien
3
Italy
3
Lobbying
3
Mediaset
3
Network economics
3
Netzwerkökonomik
3
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Free
4
Type of publication
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Book / Working Paper
11
Article
3
Type of publication (narrower categories)
All
Arbeitspapier
Reprint
Article in journal
164
Aufsatz in Zeitschrift
164
Aufsatz im Buch
67
Book section
67
Hochschulschrift
62
Thesis
47
Graue Literatur
27
Non-commercial literature
27
Case study
19
Collection of articles of several authors
19
Fallstudie
19
Sammelwerk
19
Aufsatzsammlung
17
Bibliografie enthalten
17
Bibliography included
17
Working Paper
11
Lehrbuch
5
Handbook
3
Handbuch
3
Konferenzschrift
3
Textbook
3
Conference proceedings
2
Collection of articles written by one author
1
Festschrift
1
Forschungsbericht
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
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Language
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German
8
English
6
Author
All
Bharadwaj, Sundar S.
1
Bruno, Hernan A.
1
Che, Hai
1
Dutta, Shantanu
1
Gabriel, Lorenz
1
Harder, Frauke
1
Homburg, Christian
1
Hoz-Klemme, Assaf
1
Håkansson, Håkan
1
Kleinaltenkamp, Michael
1
Kossmann, Jochen
1
Krieger, John
1
Kühlborn, Sven
1
Lancioni, Richard
1
Lusch, Robert F.
1
Modlich, Stephanie
1
Morgen, Julian
1
Murtha, Brian R.
1
Ng, Irene
1
Nguyen, Mi
1
Nudurupati, Sai S.
1
Riekhof, Hans-Christian
1
Schau, Hope Jensen
1
Schmitz, Gertrud
1
Schmäh, Marco
1
Sichtmann, Christina
1
Smith, Michael F.
1
Stock-Homburg, Ruth
1
Tasker, Paul
1
Van Den Bulte, Christophe
1
Vargo, Stephen L.
1
Wacker, Philipp
1
Weiber, Rolf
1
Wienen, Julia
1
Östberg, Claes
1
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Institution
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Universität Trier / Lehrstuhl für Marketing und Innovation
1
Published in...
All
AIM Research working paper series
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Faculty & research / Insead : working paper series
1
Forschungsbericht zum Marketing
1
Forschungspapiere
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
The impact of theory on representations of the consumer and the marketing organisation
1
Wismarer Diskussionspapiere
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
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Marketing integrativ erstellter Leistungen im Business-to-Business-Sektor
Weiber, Rolf
;
Gabriel, Lorenz
;
Morgen, Julian
;
Nguyen, Mi
-
2021
-
2. Auflage
Persistent link: https://www.econbiz.de/10012939815
Saved in:
2
Role of reference price on price and quantity : insights from B2B markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
-
2012
Persistent link: https://www.econbiz.de/10009619059
Saved in:
3
Pricing-Prozesse für Komponentenhersteller im Maschinen- und Anlagenbau
Riekhof, Hans-Christian
;
Wacker, Philipp
-
2012
Persistent link: https://www.econbiz.de/10009530860
Saved in:
4
Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
-
2011
Persistent link: https://www.econbiz.de/10009130182
Saved in:
5
Interlocking networks within and between firms : implications for developing effective solutions
Murtha, Brian R.
;
Bharadwaj, Sundar S.
;
Van Den Bulte, …
-
2011
Persistent link: https://www.econbiz.de/10009376797
Saved in:
6
Ein Entscheidungsunterstützungssystem zur Preisfindung hybrider Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
Persistent link: https://www.econbiz.de/10008662985
Saved in:
7
Value co-creation in the delivery of outcome-based contracts for business-to-business service
Ng, Irene
;
Nudurupati, Sai S.
;
Tasker, Paul
-
2010
Persistent link: https://www.econbiz.de/10003987648
Saved in:
8
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
9
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
10
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
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