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~subject:"Leistungsbündel"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Leistungsbündel
Marketingtheorie
Pricing strategy
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
5
Supplier relationship management
5
Theorie
4
Theory
4
Bundling strategy
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Beziehungsmarketing
1
Brand
1
Brand management
1
Developing countries
1
Dienstleistungsmarketing
1
Economic development
1
Entwicklung
1
Entwicklungsländer
1
Firm performance
1
Investitionsgütermarketing
1
Markenartikel
1
Markenführung
1
Naresh K. Malhotra
1
Preismanagement
1
Regional cluster
1
Regionales Cluster
1
Relationship marketing
1
Services marketing
1
Unternehmenserfolg
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Reprint
Übersichtsarbeit
Article in journal
164
Aufsatz in Zeitschrift
164
Aufsatz im Buch
67
Book section
67
Hochschulschrift
62
Thesis
47
Graue Literatur
27
Non-commercial literature
27
Case study
19
Collection of articles of several authors
19
Fallstudie
19
Sammelwerk
19
Aufsatzsammlung
17
Bibliografie enthalten
17
Bibliography included
17
Arbeitspapier
11
Working Paper
11
Lehrbuch
5
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3
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3
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3
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3
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Håkansson, Håkan
1
Lancioni, Richard
1
Lusch, Robert F.
1
Schau, Hope Jensen
1
Sichtmann, Christina
1
Smith, Michael F.
1
Vargo, Stephen L.
1
Wienen, Julia
1
Östberg, Claes
1
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
4
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1
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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2
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
3
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
4
Vom Produkt zur Solution bei Industriegütern : Literaturüberblick und praktische Ansatzpunkte
Wienen, Julia
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003727739
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