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~subject:"Lernende Organisation"
~subject:"Social Web"
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Lernende Organisation
Social Web
Business network
3
Innovation
3
Knowledge transfer
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New product development
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Produktentwicklung
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Unternehmensnetzwerk
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Liu, Rebecca
4
Hart, Susan
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Kop, Aysegul Eda
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Rindt, Jekaterina
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Stewart, Malcolm
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Wu, Ying
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Handbook of research on integrating social media into strategic marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Management learning : the journal for managerial and organizational learning
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ECONIS (ZBW)
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How firms learn in NPD networks : the 4S model
Liu, Rebecca
;
Rindt, Jekaterina
;
Hart, Susan
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 446-458
Persistent link: https://www.econbiz.de/10012291157
Saved in:
2
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
3
The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
Saved in:
4
Management learning in business networks : the process and the effects
Liu, Rebecca
- In:
Management learning : the journal for managerial and …
46
(
2015
)
3
,
pp. 337-360
Persistent link: https://www.econbiz.de/10011402894
Saved in:
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