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~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Lieferantenmanagement
Marketingmanagement
Social web
USA
Customer value
303
Kundenwert
303
Beziehungsmarketing
143
Relationship marketing
143
Theorie
46
Theory
46
Deutschland
22
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22
Marketing management
22
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22
Betriebliche Wertschöpfung
21
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21
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19
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19
B-to-B-Marketing
16
Business-to-business marketing
16
Preismanagement
16
Pricing strategy
16
Controlling
14
Customer satisfaction
14
Kundenzufriedenheit
14
Management control
14
Measurement
14
Messung
14
Customer integration
12
Kundenintegration
12
Supplier relationship management
11
Dienstleistungsmanagement
10
Internet marketing
10
Online-Marketing
10
Service management
10
Social Web
10
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9
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9
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9
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60
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21
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17
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17
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44
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16
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Kumar, V.
4
Pepels, Werner
3
Skiera, Bernd
3
Wiesel, Thorsten
2
Anderson, Eric T.
1
Aspers, Patrik
1
Bates, Ken
1
Bauer, Hans H.
1
Beckert, Jens
1
Bendig, Tim
1
Berger, Sven C.
1
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1
Blattberg, Robert C.
1
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1
Bowman, Douglas
1
Brodie, Roderick J.
1
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1
Cardinali, Silvio
1
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1
Chernev, Alexander
1
Christodoulopoulou, Angeliki
1
Clausen, Lydia
1
Dairo, Adeolu
1
Danielak, Wiesław
1
Doligalski, Tymoteusz
1
Donnevert, Tobias
1
Eggert, Andreas
1
Eustacchio, Daniela
1
Fließ, Sabine
1
Flint, Daniel J.
1
Gammelgaard, Britta
1
Garnefeld, Ina
1
Garrett, Daniel J.
1
Geiger, Ingmar
1
Gensler, Sonja
1
Gleaves, Robin
1
Glynn, Mark S.
1
Gneiser, Martin Sebastian
1
Gogoi, Bikash
1
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Handbook of research on customer equity in marketing
7
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Kellogg on marketing
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
The Routledge handbook of service research insights and ideas
2
Visionary pricing : reflections and advances in honor of Dan Nimer
2
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
2
21st century business practices : the evolving trends in India
1
Beiträge zum Innovationsmarketing
1
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Bridging the gap between advertising academia and practice
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Cu - Hi
1
Customer relations
1
Digital Business in Africa : Social Media and Related Technologies
1
Direct marketing
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of global supply chain management
1
Handbook of marketing and finance
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Kundenbindungsmanagement
1
Innovation and entrepreneurship : theory and practice
1
Innovation in pricing : contemporary theories and best practices
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Innovationserfolgsrechnung : Innovationsmanagement und Schutzrechtsbewertung, Technologieportfolio, Target-Costing, Investitionskalküle und Bilanzierung von FuE-Aktivitäten
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing theory : a student text
1
Marketing und Innovation in disruptiven Zeiten
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Phantom ex machina : digital disruption's role in business model transformation
1
Remote workforce training : effective technologies and strategies
1
Service systems science
1
Strategic value management : a dynamic perspective
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
The Routledge companion to strategic marketing
1
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1
Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
Saved in:
2
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
Saved in:
3
Driving business performance through
customer
value
management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
4
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
5
Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas
;
Tachilzik, Thomas
;
Bongaerts, Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10012163391
Saved in:
6
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
7
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
8
Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
9
Human capital components and their influence on the
customer
value
creation
Kovaľová, Marcela
;
Klement, Ladislav
;
Hvolková, Lenka
; …
- In:
Strategic value management : a dynamic perspective
,
(pp. 134-153)
.
2019
Persistent link: https://www.econbiz.de/10011980494
Saved in:
10
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
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