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~subject:"Lieferkette"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Search: subject:"Sales-promotion"
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Lieferkette
Verkaufsförderung
40
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Ramanathan, Usha
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
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ECONIS (ZBW)
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Supply Chain Management : Sales & Operations Planning in der Fast-Moving-Consumer-Goods-Industrie
Daxböck, Christian
;
Fuchs, Dominik
;
Lechner, Christian
- In:
Unternehmenssteuerung in der produzierenden Industrie : …
,
(pp. 271-285)
.
2014
Persistent link: https://www.econbiz.de/10010415424
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2
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
3
Supply chain management for retailing
Ray, Rajesh
-
2010
Persistent link: https://www.econbiz.de/10010520479
Saved in:
4
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
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