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~subject:"Low income"
~subject:"Marktsegmentierung"
~type_genre:"Case study"
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Search: subject_exact:"Target group"
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Low income
Marktsegmentierung
Zielgruppe
70
Target group
68
Deutschland
15
Germany
14
Marketing management
14
Marketingmanagement
14
Consumer behaviour
8
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8
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8
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8
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7
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7
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7
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7
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7
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7
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6
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6
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6
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6
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6
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5
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5
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5
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5
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12
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5
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Binder, Florian
1
Herstatt, Cornelius
1
Hütte, Edgar
1
Lo, Ada S. Y.
1
Payaud, Marielle A.
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Perrey, Jesko
1
Tan, Amy Y. F.
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Asian Development Bank
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Global business and organizational excellence : a review of research & best practices
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Schriftenreihe Handel und Marketing
1
Schriftenreihe Unternehmensführung und Marketing
1
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ECONIS (ZBW)
7
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1
Inclusive business financing : where commercial opportunity and sustainability converge
Asian Development Bank
-
2018
Persistent link: https://www.econbiz.de/10011918102
Saved in:
2
Strategic challenges for the base of the pyramid
Vermeulen, Patrick A. M.
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010419191
Saved in:
3
Marketing strategies at the bottom of the pyramid : examples from Nestlé, Danone, and Procter & Gamble
Payaud, Marielle A.
- In:
Global business and organizational excellence : a …
33
(
2013/14
)
2
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010346549
Saved in:
4
Frugal innovation : a global networks' perspective
Tiwari, Rajnish
;
Herstatt, Cornelius
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
3
,
pp. 245-274
Persistent link: https://www.econbiz.de/10009620196
Saved in:
5
Ansätze zur Kundensegmentierung im österreichischen Zweiradmarkt am Beispiel der BMW Motorrad Austria GmbH
Binder, Florian
-
2009
Persistent link: https://www.econbiz.de/10008798521
Saved in:
6
A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Tan, Amy Y. F.
;
Lo, Ada S. Y.
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 342-362
Persistent link: https://www.econbiz.de/10003747984
Saved in:
7
Nutzenorientierte Marktsegmentierung : ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10000665347
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