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~subject:"Loyalty program"
~type_genre:"Book section"
~type_genre:"Collection of articles written by one author"
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Loyalty program
Rabatt
55
Rebate
55
Preismanagement
16
Pricing strategy
16
Deutschland
15
Germany
15
Theorie
15
Theory
15
Consumer behaviour
8
Konsumentenverhalten
8
USA
8
United States
8
Beziehungsmarketing
7
Relationship marketing
7
Gesetzliche Krankenversicherung
6
Kundenbindungsprogramm
6
Lieferkette
6
Public health insurance
6
Supply chain
6
Pharmaceutical industry
5
Pharmaindustrie
5
Bestellung
4
Einzelhandel
4
Lieferantenmanagement
4
Order
4
Preiswettbewerb
4
Price competition
4
Retail trade
4
Sales promotion
4
Supplier relationship management
4
Verkaufsförderung
4
Advertising effects
3
Auction theory
3
Auktionstheorie
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Beschaffung
3
Competition law
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Contract
3
Game theory
3
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Collection of articles of several authors
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Chen, Jing
1
Connor, John Murray
1
Gabel, Sebastian
1
Klapper, Daniel
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Köpp, Sebastian
1
Lessmann, Stefan
1
Mukhachou, Aliaksei
1
Nevo, Aviv
1
Schmidt, Maxie
1
Schwaninger, Markus
1
Schöler, Andreas
1
Stauss, Bernd
1
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Behavioral operations management in social networks
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
1
Pricing tactics, strategies, and outcomes ; Vol. 2
1
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
1
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ECONIS (ZBW)
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1
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
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2
On the optimality of coupon books
Wilson, John G.
;
Chen, Jing
- In:
Behavioral operations management in social networks
,
(pp. 405-423)
.
2018
Persistent link: https://www.econbiz.de/10011896936
Saved in:
3
Fixed-offer group buying schemes - a sustainable business model?
Köpp, Sebastian
;
Mukhachou, Aliaksei
;
Schwaninger, Markus
- In:
Modellbasiertes Management : Konferenz für …
,
(pp. 67-87)
.
2014
Persistent link: https://www.econbiz.de/10010345551
Saved in:
4
Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv
;
Wolfram, Catherine D.
-
2007
Persistent link: https://www.econbiz.de/10003572094
Saved in:
5
Negative Effekte von Loyalitätsprogrammen - eine frustationstheoretische Fundierung
Stauss, Bernd
;
Schmidt, Maxie
;
Schöler, Andreas
- In:
Dienstleistungsmarketing : Impulse für Forschung und …
,
(pp. 297-331)
.
2004
Persistent link: https://www.econbiz.de/10002768009
Saved in:
6
Couponing as a horizontal and vertical strategey: Theory and effects
Connor, John Murray
- In:
Vertical relationships and coordination in the food …
,
(pp. 225-250)
.
1999
Persistent link: https://www.econbiz.de/10001420763
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