//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Public relations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wiedmann, Klaus-Peter"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Markenführung
Public relations
Deutschland
88
Germany
83
Consumer behaviour
75
Konsumentenverhalten
73
Marketing
62
Theorie
38
Theory
37
Beziehungsmarketing
32
Marketing management
32
Marketingmanagement
32
Relationship marketing
32
Brand management
31
Luxusgüter
29
Unternehmen
25
Strategisches Management
20
Corporate reputation
19
Electronic Commerce
19
Firmenimage
19
Brand image
17
Markenimage
17
Marktforschung
17
Market research
16
Öffentlichkeitsarbeit
15
Internet
14
Verbraucherverhalten
14
Innovationsmanagement
13
Management
13
Zielgruppe
13
E-commerce
12
Target group
12
Unternehmenskultur
12
Brand
11
Data Mining
11
Energiewirtschaft
11
Innovation management
11
Markenartikel
11
Markenpolitik
11
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
37
Book / Working Paper
26
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
15
Book section
15
Graue Literatur
14
Non-commercial literature
14
Arbeitspapier
9
Working Paper
9
Aufsatzsammlung
4
Collection of articles written by one author
2
Sammlung
2
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Sammelwerk
1
more ...
less ...
Language
All
German
33
English
30
Author
All
Wiedmann, Klaus-Peter
63
Hennigs, Nadine
23
Klarmann, Christiane
11
Behrens, Stefan
6
Schmidt, Steffen
5
Bachmann, Frank
4
Godey, Bruno
4
Wüstefeld, Thomas
4
Aiello, Gaetano
3
Donvito, Raffaele
3
Haase, Janina
3
Labenz, Franziska
3
Pederzoli, Daniele
3
Siebels, Astrid
3
Christodoulides, George
2
Hennings, Nadine
2
Jugel, Stefan
2
Klee, Alexander
2
Langner, Sascha
2
Bausback, Nadine
1
Beck, Christian
1
Bettels, Jannick
1
Breitner, Michael H.
1
Buckler, Frank
1
Carduck, Juliane
1
Chan, Priscilla
1
Chen, Rong
1
Deseniss, Alexander
1
Ewing, Mike
1
Fei, Li
1
Fischer, André
1
Fombrun, Charles J.
1
Gaßmann, Barbara
1
Grazzini, Laura
1
Gückel, Ramona
1
Halliburton, Chris
1
Ivanov, Denis
1
Kanaplei, Kim
1
Karampournioti, Evmorfia
1
Kreutzer, Ralf T.
1
more ...
less ...
Institution
All
Universität Hannover / Institut für Marketing & Management
2
Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
All
Schriftenreihe Marketing, Management
10
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Luxury marketing : a challenge for theory and practice
6
The journal of brand management : an international journal
4
Journal of business research : JBR
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Schriftenreihe Marketing Management
3
The journal of product & brand management
3
Psychology & marketing
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate reputation review : an international journal
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Ganzheitliches Marketing und Management
1
Gdi-Impuls : eine Publikation des Gottlieb-Duttweiler-Instituts für Entscheidungsträger in Wirtschaft u. Gesellschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handbuch Unternehmenskommunikation
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketin Management
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
2
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
3
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
4
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
5
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
6
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
7
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
8
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
9
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
10
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->