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~subject:"Management"
~subject:"Marketing management"
~type_genre:"Glossar enthalten"
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Management
Marketing management
Verkauf
19
Selling
17
Marketingmanagement
7
USA
7
United States
7
Marketing
6
Berufsbildung
4
Vocational training
4
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3
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Theorie
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Glossar enthalten
Article in journal
111
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28
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28
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21
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Graue Literatur
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English
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Kotler, Philip
3
Armstrong, Gary
2
Assael, Henry
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Avila, Ramon A.
1
Cron, William L.
1
Dalrymple, Douglas J.
1
DeCarlo, Thomas E.
1
Dolan, Robert J.
1
Hopkins, Tom
1
Ingram, Thomas N.
1
LaForge, Raymond W.
1
Schwepker, Charles H. <Jr.>
1
Shimp, Terence A.
1
Williams, Michael R.
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Harvard Graduate School of Business Administration
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Business
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The Dryden Press series in marketing
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The Prentice Hall series in marketing
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The Prentice-Hall series in marketing
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The practice of management series
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ECONIS (ZBW)
8
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1
Sales management : analysis and decision making
Williams, Michael R.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
-
2015
-
9. ed.
Persistent link: https://www.econbiz.de/10013547289
Saved in:
2
Selling
Hopkins, Tom
;
Dalrymple, Douglas J.
;
Cron, William L.
; …
-
2007
Persistent link: https://www.econbiz.de/10003401782
Saved in:
3
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
4
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
5
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
6
Marketing : principles & strategy
Assael, Henry
-
1990
-
1. ed
Persistent link: https://www.econbiz.de/10013467924
Saved in:
7
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
8
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
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