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~subject:"Management"
~subject:"World Wide Web 2.0"
~type_genre:"Guidebook"
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Management
World Wide Web 2.0
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124
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The new rules of social media series
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ECONIS (ZBW)
12
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman
-
2013
-
4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
Saved in:
2
Marketing for entrepreneurs : concepts and applications for new ventures
Crane, Frederick G.
-
2013
-
second edition
Persistent link: https://www.econbiz.de/10013548207
Saved in:
3
Entrepreneurship marketing : principles and practice of SME marketing
Nwankwo, Sonny
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008757892
Saved in:
4
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman
-
2011
-
3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....
Persistent link: https://www.econbiz.de/10009313307
Saved in:
5
The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
Chase, Landy
;
Knebl, Kevin
-
2011
-
1st ed.
Persistent link: https://www.econbiz.de/10009261275
Saved in:
6
Inbound marketing : get found using Google, social media, and blogs
Halligan, Brian
;
Shah, Dharmesh
-
2010
Persistent link: https://www.econbiz.de/10003840812
Saved in:
7
Marketing for entrepreneurs : concepts and applications for new ventures
Crane, Frederick G.
-
2010
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services --...
Persistent link: https://www.econbiz.de/10003842834
Saved in:
8
Das Social Media Marketing-Buch
Zarrella, Dan
-
2010
Einsteigertauglicher Ratgeber zu aktuellen Möglichkeiten, im Internet (mittels sog. Social-Media-Plattformen) Markenpflege und Werbung zu betreiben, um mit Partnern oder Kunden in Kontakt zu treten. (Roland Roth-Steiner)
Persistent link: https://www.econbiz.de/10008655329
Saved in:
9
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman
-
2010
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
Saved in:
10
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social-Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen ; [alle Möglichkeit...
Scott, David Meerman
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796747
Saved in:
1
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