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Management
Brand name products
167
Marketing
56
Markenpolitik
50
Markenartikel
42
Advertising
24
Branding (Marketing)
19
Product management
18
Case studies
16
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15
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Brand name products.
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Marketingmanagement
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Psychological aspects
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35
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Dearlove, Des
3
Roberts, Kevin W. S.
2
Wheeler, Alina
2
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1
Abrahams, David
1
Askegaard, Søren
1
Atkin, Douglas
1
Bauer, Andreas
1
Bouchikhi, Hamid
1
Chan-Olmsted, Sylvia M.
1
Clark, Kevin A.
1
Davis, Susan V.
1
Dowling, Grahame R.
1
Fioroni, Michele
1
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1
Goodchild, John
1
Gotts, Ian
1
Hallward, John
1
Hammond, James
1
Kiddon, Joan S.
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1
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1
LePla, F. Joseph
1
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1
Ludlow, Chris
1
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1
Mitchell, Alan
1
Morgan, Adam
1
Muir, David
1
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Parker, Lynn M.
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1
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1
Riel, Cees B. M. van
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Rowsell, Dominic
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1
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USB Cologne (EcoSocSci)
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Post, Karen
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009420895
Saved in:
2
The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder
Dearlove, Des
-
2010
-
Rev. 3rd ed., reprint.
Persistent link: https://www.econbiz.de/10009285011
Saved in:
3
Brand storming - managing brands in the era of complexity
Fioroni, Michele
;
Titterton, Garry
-
2009
Persistent link: https://www.econbiz.de/10004927385
Saved in:
4
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Marvin Lawrence
;
Kiddon, Joan S.
-
2009
-
1. ed., 1. print.
Persistent link: https://www.econbiz.de/10004931478
Saved in:
5
Brand risk : adding risk literacy to brand management
Abrahams, David
-
2008
Persistent link: https://www.econbiz.de/10004900024
Saved in:
6
Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James
-
2008
Persistent link: https://www.econbiz.de/10004927350
Saved in:
7
Marketing through minefields
Kriby, Julia
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004927716
Saved in:
8
The soul of the corporation : how to manage the identity of your company
Bouchikhi, Hamid
;
Kimberly, John R.
-
2008
Persistent link: https://www.econbiz.de/10004898426
Saved in:
9
Why killer products don't sell : how to run your company to a new set of rules
Gotts, Ian
;
Rowsell, Dominic
-
2008
Persistent link: https://www.econbiz.de/10004920855
Saved in:
10
Business the Richard Branson way : 10 secrets of the world's greatest brand builder
Dearlove, Des
-
2007
-
3. ed., repr.
Persistent link: https://www.econbiz.de/10004878367
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