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~subject:"Markenarchitektur"
~subject:"Marketing management"
~subject:"USA"
~type_genre:"Case study"
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Markenarchitektur
Marketing management
USA
Brand management
437
Markenführung
437
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139
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137
Markenimage
107
Brand image
101
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85
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45
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21
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20
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102
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94
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93
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82
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55
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34
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Kernstock, Joachim
3
Melewar, T. C.
3
Balmer, John M. T.
2
Bardhi, Fleura
2
Eckhardt, Giana M.
2
Esch, Franz-Rudolf
2
Foroudi, Pantea
2
Fournier, Susan
2
Förster, Kati
2
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2
Heller, Michael
2
Langner, Tobias
2
Plank, Kevin
2
Redler, Jörn
2
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2
Richelieu, André
2
Schneider, Willy
2
Tomczak, Torsten
2
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2
Abuelmaatti, Aisha
1
Ang, Lawrence
1
Aula, Hanna-Mari
1
Azriel, Jay A.
1
Barraclough, Robin
1
Baumgarth, Carsten
1
Beckett, Ronald C.
1
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1
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1
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1
Both, Julia
1
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1
Broos, Maaike
1
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Springer Fachmedien Wiesbaden
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Access Marketing Management e.V.
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Books on Demand GmbH <Norderstedt>
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Brands : interdisciplinary perspectives
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Harvard-Business-Manager : das Wissen der Besten
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Building corporate identity, image and reputation in the digital era
2
Cases on branding strategies and product development : successes and pitfalls
2
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
2
European journal of marketing : EJM
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
Sport management review
2
The journal of brand management : an international journal
2
Trademarks, brands, and competitiveness
2
AccessMM-Reihe Grundlagen
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Best practice der Markenführung
1
Business analytics and cyber security management in organizations
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Diversity in European marketing : text and cases
1
Driving innovation and business success in the digital economy
1
Engaging consumers through branded entertainment and convergent media
1
Fallstudien zur Unternehmensführung
1
Framing the global book series
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gender, culture, and consumer behavior
1
HBR case studies series
1
Handbook of contemporary marketing in China : theories and practices
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Harvard business review case studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of communication management : an international journal
1
Journal of general management
1
Journal of marketing communications
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Journal of marketing management : MM
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ECONIS (ZBW)
102
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51
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
52
Branding as a communications strategy : a framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 712-734
Persistent link: https://www.econbiz.de/10009576040
Saved in:
53
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
54
Marketingkonzept für die Cofbar GmbH
Thurm, Manuela
- In:
Fallstudien zur Unternehmensführung
,
(pp. 140-156)
.
2012
Persistent link: https://www.econbiz.de/10009508721
Saved in:
55
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
56
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
Saved in:
57
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
58
Vom Billigsender zur TV-Boutique
Grossman, Mindy
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
2
,
pp. 94-98
Persistent link: https://www.econbiz.de/10009426563
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59
Image, Marke und Trend : mit Retro-Design und neuen Kunden auf Erfolgskurs
Metzenmacher, Ralf
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 243-265)
.
2012
Persistent link: https://www.econbiz.de/10009697108
Saved in:
60
Tradition : Bedeutung der Historie als Kundenbindungsinstrument
Spieth, Peter
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 231-241)
.
2012
Persistent link: https://www.econbiz.de/10009697110
Saved in:
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