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~subject:"Markenartikel"
~subject:"Marketing"
~subject:"Marketingtheorie"
~type_genre:"Konferenzbeitrag"
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Markenartikel
Marketing
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Marketing management
62
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Athanasula-Reppa, Anastasia
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Australasian marketing journal
4
Interdisciplinary management research XVI ; 1
3
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
Journal of marketing management : MM
2
Werbung für alle Sinne : multimodale Kommunikationsstrategien
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Consumer culture theory
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
1
Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
1
Forschung für Nachhaltigkeit an deutschen Hochschulen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of economics and financial issues : IJEFI
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
Supply Management Research : aktuelle Forschungsergebnisse 2022
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
3
The Power of Hybrid Events
Dams, Colja M.
- In:
Events und Wege aus der Krise : "The New Normal" aus …
,
(pp. 45-52)
.
2022
Persistent link: https://www.econbiz.de/10013163156
Saved in:
4
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
5
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
6
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
7
The state of artificial intelligence : procurement versus sales and marketing
Spreitzenbarth, Jan Martin
;
Stuckenschmidt, Heiner
; …
- In:
Supply Management Research : aktuelle …
,
(pp. 173-193)
.
2022
Persistent link: https://www.econbiz.de/10013429020
Saved in:
8
Toward strong enforcement against improper marketing of personal information : new mission of the unsolicited marketing communication restriction in the era when security breach is...
Kaneko, Keiko
-
2017
Due to the development of technology and threats, personal information leakage is getting inevitable. In Japan, societal criticism and possible a large amount of economic loss occur to the entity having leaked personal information, but not so much against data broker purchasing the leaked...
Persistent link: https://www.econbiz.de/10011757380
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9
Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
10
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
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