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~subject:"Markenartikel"
~subject:"Marketing theory"
~type_genre:"Collection of articles written by one author"
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Markenartikel
Marketing theory
Theorie
120
Theory
120
Consumer behaviour
57
Konsumentenverhalten
57
Beziehungsmarketing
54
Relationship marketing
53
Lieferantenmanagement
51
Supplier relationship management
51
Marketing
48
Produktdifferenzierung
47
Product differentiation
46
Deutschland
40
Germany
40
Marketingmanagement
40
Marketing management
39
USA
34
United States
34
Online-Marketing
28
Marketingtheorie
27
Internet marketing
25
Bundling strategy
20
Estimation
20
Leistungsbündel
20
Schätzung
20
Social Web
19
Social web
19
Customer service
16
Kundenservice
16
Online retailing
16
Online-Handel
16
Preismanagement
16
Pricing strategy
16
Experiment
15
Wettbewerb
15
Competition
14
Market structure
14
Marktstruktur
14
Brand management
13
Einzelhandel
13
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2
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Book / Working Paper
31
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Collection of articles written by one author
Article in journal
4,900
Aufsatz in Zeitschrift
4,900
Aufsatz im Buch
1,121
Book section
1,121
Hochschulschrift
413
Graue Literatur
402
Non-commercial literature
402
Thesis
335
Collection of articles of several authors
302
Sammelwerk
302
Working Paper
272
Arbeitspapier
270
Reprint
226
Lehrbuch
189
Textbook
174
Aufsatzsammlung
139
Bibliografie enthalten
122
Bibliography included
122
Konferenzschrift
112
Case study
76
Fallstudie
76
Conference proceedings
73
Conference paper
58
Konferenzbeitrag
58
Glossar enthalten
44
Glossary included
44
Festschrift
41
Biografie
35
Biography
34
Sammlung
31
Handbook
28
Handbuch
28
Mehrbändiges Werk
24
Multi-volume publication
24
Bibliografie
14
Ratgeber
13
Einführung
12
Systematic review
12
Übersichtsarbeit
12
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English
29
German
2
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Sheth, Jagdish N.
18
Green, Paul E.
7
Rao, Vithala R.
4
Wind, Yoram
4
Grönroos, Christian
2
Hauser, John R.
2
Malhotra, Naresh K.
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Arabie, Phipps
1
Bradlow, Eric T.
1
Carmone, Frank J.
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Drees, Norbert
1
Freter, Hermann
1
Hauge, Atle
1
Huber, Joel
1
Hunt, Shelby D.
1
Jain, Arun K.
1
Jaworski, Bernard J.
1
Jindahra, Pavitra
1
Khan, Romana
1
Kjar, Scott A.
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Krieger, Abba M.
1
Krishnan, Balaji C.
1
Kumar, V.
1
Merisavo, Marko
1
Meyer, Robert J.
1
Niedermeier, Anna
1
Rehnen, Lena-Marie
1
Reibstein, David J.
1
Saboori Memar, Ahmad Reza
1
Srinivasan, V.
1
Steckel, Joel H.
1
Steenburgh, Thomas J.
1
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Institution
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Universität Siegen / Lehrstuhl für Marketing
1
Published in...
All
Legends in marketing
18
Acta Universitatis Oeconomicae Helsingiensis / A
1
Erfurter Hefte zum angewandten Marketing
1
Geografiska regionstudier
1
Schriftenreihe Schwerpunkt Marketing
1
Source
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ECONIS (ZBW)
31
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1
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
2
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Legends in
marketing
: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
4
Legends in
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
5
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
6
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
Legends in
marketing
: Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
8
The interaction between digital
marketing
communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
9
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
10
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
Saved in:
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