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~subject:"Markenartikel"
~subject:"Relationship marketing"
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Search: "Journal of global scholars of marketing science : bridging Asia and the world"
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Markenartikel
Relationship marketing
Consumer behaviour
192
Konsumentenverhalten
192
Brand management
63
Markenführung
63
Beziehungsmarketing
54
Brand image
39
Markenimage
39
Customer satisfaction
37
Kundenzufriedenheit
37
Social Web
35
Social web
35
Dienstleistungsqualität
31
Service quality
31
Marketing management
29
Marketingmanagement
29
Emotion
27
Tourism
25
Tourismus
25
Internet marketing
24
Online-Marketing
24
Innovation
21
Brand
20
Tourism industry
19
Tourismuswirtschaft
19
Advertising effects
18
Sustainability
18
Theorie
18
Theory
18
Werbewirkung
18
Einzelhandel
17
Luxury goods
17
Luxusgüter
17
Nachhaltige Entwicklung
17
Retail trade
17
Sustainable development
17
Bibliometrics
16
Bibliometrie
16
Holiday behaviour
16
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English
70
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Ko, Eunju
6
Kim, Kyung Hoon
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Aiello, Gaetano
3
Ghaffar, Abdul
3
Islam, Tahir
3
Vescovi, Tiziano
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Aoki, Kei
2
Borders, Aberdeen Leila
2
Checchinato, Francesca
2
Disegna, Marta
2
Jiang, Qi
2
Khan, Muhammad Mumtaz
2
Kim, Juran
2
Kim, Sang Jin
2
Kincl, Tomas
2
Lester, Deborah H.
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Sharma, Anshuman
2
Ahn, Jinwoo
1
Alabastro, Artem
1
Alikhani, Ali
1
Arora, Nilesh
1
Attaway, Jill P.
1
Avila, Ramon A.
1
Babin, Barry J.
1
Bae, Joonheui
1
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1
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Bolton, Ruth N.
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Bordeau, Julie
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Chae, Heeju
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Chaifetz, Marshal
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Chang, Ya-Yuan
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Chieng, Fayrene Yew Leh
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Childs, Simon Sang Hoon
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Cho, Minjung
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Cho, Seong Do
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
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All
ECONIS (ZBW)
70
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
5
The evolution of customer engagement in the digital era for business : a review and future research agenda
Rasul, Tareq Faizur
;
Nair, Sumesh
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10015048083
Saved in:
6
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
7
Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Park, Yunho
;
Kim, Jaehun
;
Jiang, Qi
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 439-457
Persistent link: https://www.econbiz.de/10015048088
Saved in:
8
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
9
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
10
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
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