//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
~type_genre:"Amtsdruckschrift"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Recognition test"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Advertising effects
37
Werbewirkung
37
Consumer behaviour
24
Konsumentenverhalten
24
Advertising
14
Werbung
14
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Internet marketing
9
Online-Marketing
9
Brand
6
USA
6
United States
6
Celebrity endorsement
4
Celebrity-Werbung
4
Social Web
4
Social web
4
Target group
4
Zielgruppe
4
Consumer protection
3
Personality psychology
3
Personality trait
3
Persönlichkeitsmerkmal
3
Persönlichkeitspsychologie
3
Product Placement
3
Product placement
3
Verbraucherschutz
3
Children
2
Cognition
2
E-commerce
2
EU countries
2
EU-Staaten
2
Electronic Commerce
2
Humor
2
Kinder
2
Kognition
2
Market research
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Amtsdruckschrift
Conference paper
Article in journal
388
Aufsatz in Zeitschrift
388
Aufsatz im Buch
24
Book section
24
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
12
Working Paper
12
Hochschulschrift
11
Thesis
8
Konferenzbeitrag
6
Aufsatzsammlung
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Collection of articles written by one author
1
Nachschlagewerk
1
Reference book
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
6
Author
All
Arsena, Ashley
1
Avramova, Yana R.
1
Bernritter, Stefan F.
1
Dens, Nathalie
1
Gómez-Suárez, Mónica
1
Karray, Salma
1
Loermans, Annemijn C.
1
Pandelaere, Mario
1
Pelsmacker, Patrick de
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Silvera, David H.
1
Smit, Edith G.
1
Veloso, Mónica
1
Verlegh, Peeter
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Journal of business research : JBR
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
2
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
5
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
6
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->