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~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Markenartikel
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Hatch, Mary Jo
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Rubin, James
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Höhne, Steffen
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Markenbildung zwischen Performant und Inszenierung : eine kulturwissenschaftliche Annäherung
Höhne, Steffen
-
2011
Persistent link: https://www.econbiz.de/10009409073
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2
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
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3
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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