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~subject:"Markenartikel"
~type_genre:"Book section"
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Search: subject:"Geisteswissenschaften"
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
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The evolution of brands : from signals of quality to storehouses of trust
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Markenbildung zwischen Performant und Inszenierung : eine kulturwissenschaftliche Annäherung
Höhne, Steffen
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2011
Persistent link: https://www.econbiz.de/10009409073
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The hermeneutics of branding
Hatch, Mary Jo
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Rubin, James
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2009
Persistent link: https://www.econbiz.de/10003784632
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