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Consumer-brand relationships : theory and practice
8
Consumer brand relationships : meaning, measuring, managing
5
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
4
Handbook of brand relationships
3
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
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2
The evolution of brands : from signals of quality to storehouses of trust
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Brand management ; Vol. 2
1
Brand management ; Vol. 4
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
E-Services : opportunities and threats
1
Emerging human and techno-human business management dynamics in a globalized environment
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Ethics, social responsibility and sustainability in marketing
1
From customer retention to a holistic stakeholder management system : living a vision
1
Handbook of research on technology applications for effective customer engagement
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Leveraging computer-mediated marketing environments
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Markendialog : Februar 1997
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Measuring and managing brands
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New developments and approaches in consumer behavior research
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Personalwirtschaft in der Unternehmenstransformation : stabilitas et mutabilitas
1
Pricing tactics, strategies, and outcomes ; Vol. 2
1
Psychology of branding
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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5
Using chatbots for customer care : advantages and challenges for brands
Dias, Patricia
;
Correia, Mafalda
- In:
Handbook of research on technology applications for …
,
(pp. 14-28)
.
2021
Persistent link: https://www.econbiz.de/10012307747
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6
Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
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7
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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8
Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
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9
Expatriates' nostalgic brand relationships : case Fazer blue chocolate
Lemmetti, Hanna
;
Tuominen, Pekka
- In:
Regional studies on economic growth, financial …
,
(pp. 401-422)
.
2017
Persistent link: https://www.econbiz.de/10011695463
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10
Brand relationships in the commodity market
Santos Júnior, Antonio Augusto
;
Gonçalves Filho, Cid
; …
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 198-223)
.
2015
Persistent link: https://www.econbiz.de/10011279671
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