//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Advertising effects
40
Werbewirkung
40
Consumer behaviour
26
Konsumentenverhalten
26
Advertising
19
Werbung
19
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Brand
8
Internet marketing
8
Online-Marketing
8
USA
5
United States
5
Celebrity endorsement
4
Celebrity-Werbung
4
Humor
3
Market research
3
Marktforschung
3
Personality psychology
3
Personality trait
3
Persönlichkeitsmerkmal
3
Persönlichkeitspsychologie
3
Product Placement
3
Product placement
3
Social Web
3
Social web
3
Target group
3
Zielgruppe
3
Brand awareness
2
Cognition
2
Emotion
2
Jugendliche
2
Kognition
2
Marketing management
2
Marketingmanagement
2
Nachhaltigkeit
2
Perception
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
406
Aufsatz in Zeitschrift
406
Aufsatz im Buch
26
Book section
26
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
12
Working Paper
12
Hochschulschrift
11
Conference paper
8
Thesis
8
Aufsatzsammlung
3
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Collection of articles written by one author
1
Nachschlagewerk
1
Reference book
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
8
Author
All
Arsena, Ashley
1
Avramova, Yana R.
1
Bernritter, Stefan F.
1
Dens, Nathalie
1
Gierl, Heribert
1
Gómez-Suárez, Mónica
1
Hoang Quynh My Phan
1
Karray, Salma
1
Le Thi Tra My
1
Linh Giang Nguyen
1
Loermans, Annemijn C.
1
Pandelaere, Mario
1
Pelsmacker, Patrick de
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Silvera, David H.
1
Smit, Edith G.
1
Thuy Phuoc Tan Le
1
Trinh Le Tan
1
Truong Son Phuong Phan
1
Veloso, Mónica
1
Verlegh, Peeter
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Journal of business research : JBR
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Le Thi Tra My
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
Saved in:
2
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
6
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
7
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
8
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->