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~subject:"Markenführung"
~subject:"Markenimage"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
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Markenführung
Markenimage
Corporate reputation
111
Firmenimage
111
Brand management
25
Öffentlichkeitsarbeit
25
Unternehmenskultur
24
Public relations
23
Corporate culture
22
Theorie
19
Theory
19
Deutschland
18
Germany
18
Reputation
17
Unternehmen
16
Markenpolitik
13
Prestige
12
Strategisches Management
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Management
9
Stakeholder
9
Strategic management
9
Welt
9
World
9
Kommunikation
8
Social Web
8
Social web
8
Mitarbeiter
7
Brand image
6
Communication
6
Brand architecture
5
Corporate Identity
5
HR marketing
5
Markenarchitektur
5
Personalmarketing
5
Risikomanagement
5
Risk management
5
USA
5
United States
5
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1
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Book / Working Paper
27
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1
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Collection of articles of several authors
Collection of articles written by one author
Article in journal
605
Aufsatz in Zeitschrift
605
Aufsatz im Buch
135
Book section
135
Case study
44
Fallstudie
44
Hochschulschrift
35
Thesis
30
Graue Literatur
28
Non-commercial literature
28
Arbeitspapier
27
Sammelwerk
27
Working Paper
27
Aufsatzsammlung
12
Reprint
11
Fallstudiensammlung
6
Guidebook
5
Ratgeber
5
Conference paper
4
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4
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4
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4
Bibliografie enthalten
1
Bibliography included
1
Festschrift
1
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1
Handbuch
1
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1
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1
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1
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1
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English
17
German
12
French
1
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All
Melewar, T. C.
4
Tomczak, Torsten
4
Meffert, Heribert
2
Trost, Armin
2
Babin, Barry J.
1
Backhaus, Klaus
1
Balmer, John M. T.
1
Bang, Nguyen
1
Beyrow, Matthias
1
Binz Astrachan, Claudia
1
Burmann, Christoph
1
Daldrop, Norbert W.
1
Esch, Franz-Rudolf
1
Golob, Urša
1
Hair, Joseph F.
1
Horlings, Sandra
1
Iglesias, Oriol
1
Ind, Nicholas
1
Karaosmanoǧlu, Elif
1
Kernstock, Joachim
1
Kick, Markus
1
Kiedaisch, Petra
1
Koers, Martin
1
Kremer, Ludger
1
Langner, Tobias
1
Lerpold, Lin
1
Lim, Ming
1
Navare, Jyoti
1
Podnar, Klement
1
Powell, Shaun
1
Prügl, Reinhard
1
Ronneberger-Sibold, Elke
1
Sasson, Amir
1
Schmidt, Holger J.
1
Segreto, Luciano
1
Sharifah Faridah Syed Alwi
1
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Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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The journal of brand management : an international journal
3
Meffert-Marketing-Edition
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of family business strategy
1
Journal of world business : JWB
1
Marketing intelligence & planning
1
Personalwirtschaft
1
Personalwirtschaft Buch
1
Routledge interpretive marketing research
1
Springer-Gabler Research
1
The journal of product & brand management
1
Thexis
1
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ECONIS (ZBW)
28
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At the forefront, looking ahead : research-based answers to contemporary uncertainties of management
Sasson, Amir
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011898022
Saved in:
2
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
3
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra
(
ed.
);
Ind, Nicholas
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011542813
Saved in:
6
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
7
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
8
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
9
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
Saved in:
10
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
1
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