//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Social web
Brand management
9
Brand
4
Markenartikel
4
Markenrecht
3
Trademark law
3
Erfolgsfaktor
2
Führungsstil
2
Leadership style
2
Luxury goods
2
Luxusgüter
2
Markenpolitik
2
Success factor
2
Berlin
1
Betriebliche Wertschöpfung
1
Deutschland
1
Germany
1
HR marketing
1
Location factor
1
Location policy
1
Markenimage
1
Markenschutz
1
Markenwert
1
Personalauswahl
1
Personalbeschaffung
1
Personalmarketing
1
Place marketing
1
Science
1
Standortfaktor
1
Standortmarketing
1
Standortpolitik
1
Strategic management
1
Strategie
1
Strategisches Management
1
Strategy
1
Theorie
1
Theory
1
USA
1
United States
1
Value creation
1
more ...
less ...
Type of publication
All
Article
5
Book / Working Paper
4
Type of publication (narrower categories)
All
Mehrbändiges Werk
Article in journal
10,006
Aufsatz in Zeitschrift
10,006
Aufsatz im Buch
2,389
Book section
2,389
Hochschulschrift
629
Graue Literatur
492
Non-commercial literature
492
Thesis
446
Case study
445
Fallstudie
445
Collection of articles of several authors
386
Sammelwerk
386
Arbeitspapier
300
Working Paper
300
Aufsatzsammlung
255
Conference paper
114
Konferenzbeitrag
114
Reprint
104
Ratgeber
88
Konferenzschrift
87
Guidebook
83
Lehrbuch
80
Textbook
68
Conference proceedings
55
Handbook
36
Handbuch
36
Bibliografie enthalten
32
Bibliography included
32
Interview
28
Collection of articles written by one author
14
Sammlung
14
Fallstudiensammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
Glossar enthalten
9
Glossary included
9
Multi-volume publication
9
Festschrift
7
more ...
less ...
Language
All
English
7
German
2
Author
All
Petty, Ross D.
3
Buil, Isabel
2
De Chernatony, Leslie
2
Merrilees, Bill
2
Bruhn, Manfred
1
Elliott, Richard
1
Guest, Duncan
1
Jevons, Colin
1
Miller, Adan
1
Poetis, Pantelis Christian
1
Wallace, Elaine
1
more ...
less ...
Institution
All
Berlin Partner GmbH
1
Partner für Berlin, Gesellschaft für Hauptstadt-Marketing
1
Published in...
All
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Critical perspectives on business and management
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
2
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
3
Encyclopaedia of strategic brand management : value creation, sustainability and performance
Miller, Adan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009680074
Saved in:
4
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
5
Berlin Wissenschaft 2015 : eine Marke und ihre Vermarktung
Poetis, Pantelis Christian
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002815260
Saved in:
6
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
7
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
8
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
9
Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001748065
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->