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~subject:"Markenführung"
~subject:"Supplier relationship management"
~type_genre:"Fallstudie"
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Search: subject_exact:"Business-to-business relationship"
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Markenführung
Supplier relationship management
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
35
Germany
35
Lieferantenmanagement
16
Beziehungsmarketing
15
Relationship marketing
15
Business-to-Business-Marketing
14
Bundling strategy
13
Leistungsbündel
13
Business network
12
Unternehmensnetzwerk
12
KMU
8
Marketingmanagement
8
SME
8
USA
8
United States
8
Brand management
7
Großbritannien
7
Lieferkette
7
Market segmentation
7
Marketing management
7
Marktsegmentierung
7
Multinationales Unternehmen
7
Salespeople
7
Supply chain
7
United Kingdom
7
Verkaufspersonal
7
Marketing
6
Theorie
6
Theory
6
Transnational corporation
6
Vertrieb
6
Business model
5
Geschäftsmodell
5
Innovation
5
Physical distribution
5
Produktentwicklung
5
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Free
1
Undetermined
1
Type of publication
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Article
12
Book / Working Paper
11
Type of publication (narrower categories)
All
Fallstudie
Article in journal
1,182
Aufsatz in Zeitschrift
1,182
Aufsatz im Buch
119
Book section
119
Hochschulschrift
71
Thesis
59
Collection of articles of several authors
36
Sammelwerk
36
Graue Literatur
31
Non-commercial literature
31
Case study
23
Arbeitspapier
18
Working Paper
18
Aufsatzsammlung
16
Lehrbuch
15
Bibliografie enthalten
13
Bibliography included
13
Conference paper
12
Konferenzbeitrag
12
Textbook
12
Ratgeber
6
Guidebook
5
Reprint
5
Handbook
4
Handbuch
4
Konferenzschrift
3
Conference proceedings
1
Festschrift
1
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Language
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English
13
German
11
Author
All
Backhaus, Klaus
3
Brennan, Ross
2
Canning, Louise
2
McDowell, Raymond
2
Altshuler, Liliya
1
Biesalski, Alexander
1
Busch, Holger
1
Duysters, Geert
1
Echtelt, Ferrie E. A. van
1
Ermer, Beatrice
1
Finch, John H.
1
Franz, Oliver
1
Geiger, Susi
1
Günther, Armin
1
Hayward, Scott D.
1
Hilmersson, Mikael
1
Holma, Anne
1
Jalkala, Anne
1
Jansson, Hans
1
Kapitza, Rüdiger
1
Kasi, Vijay
1
Koch, Hope
1
Lewis, Mark
1
Lindgreen, Adam
1
Martínez Onaindía, Carlos
1
Petraca, Marco
1
Raff, Tilmann
1
Reinkemeier, Christoph
1
Resnick, Brian
1
Ryynänen, Harri
1
Salminen, Risto T.
1
Schultze, Ulrike
1
Tarnovskaya, Veronika V.
1
Vallaster, Christine
1
Voeth, Markus
1
Volking, Christoph
1
Weele, Arjan J. van
1
Weiber, Rolf
1
Woisetschläger, David
1
Wynstra, Finn
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS - advanced marketing series
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
ERIM report series research in management
1
Entwicklungen des Investitionsgütermarketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Information - Organisation - Produktion
1
Innovatives Markenmanagement
1
Journal of business market management : jbm
1
Management information systems : mis quarterly
1
Project management journal : PMJ
1
Research
1
Research on knowledge, innovation and internationalization
1
SAM advanced management journal : amj
1
Springer-Gabler Research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
23
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1
Complementor Relationship Management : Herausforderungen und Lösungskonzepte
Günther, Armin
-
2015
Persistent link: https://www.econbiz.de/10010484137
Saved in:
2
Markenadäquate Gestaltung von Live Communication-Instrumenten : Untersuchung der Wahrnehmung und Wirkung von Messeständen
Ermer, Beatrice
-
2014
Persistent link: https://www.econbiz.de/10010373914
Saved in:
3
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
4
The hazards of sole sourcing relationships : challenges, practices, and insights
Lewis, Mark
;
Hayward, Scott D.
;
Kasi, Vijay
- In:
SAM advanced management journal : amj
78
(
2013
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010210414
Saved in:
5
Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos
;
Resnick, Brian
-
2013
Persistent link: https://www.econbiz.de/10009742072
Saved in:
6
Managing supplier involvement in new product development : a multiple-case study
Echtelt, Ferrie E. A. van
;
Wynstra, Finn
;
Weele, Arjan …
-
2006
Persistent link: https://www.econbiz.de/10003381337
Saved in:
7
Wertorientiertes Markenmanagement : von der Strategie bis zur Umsetzung
Biesalski, Alexander
;
Volking, Christoph
;
Busch, Holger
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 183-201)
.
2012
Persistent link: https://www.econbiz.de/10009665614
Saved in:
8
Stuck in the conflicted middle : a role-theoretic perspective on B2B e-marketplaces
Koch, Hope
;
Schultze, Ulrike
- In:
Management information systems : mis quarterly
35
(
2011
)
1
,
pp. 123-146
Persistent link: https://www.econbiz.de/10008905433
Saved in:
9
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
10
Business-to-business marketing
Brennan, Ross
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10013551029
Saved in:
1
2
3
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