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~subject:"Markenführung"
~type:"article"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Markenführung
Marketing theory
176
Marketingtheorie
176
Marketing management
126
Marketingmanagement
126
USA
122
United States
122
Brand management
105
Consumer behaviour
103
Konsumentenverhalten
103
Theorie
80
Theory
80
Marketing
77
International marketing
76
Internationales Marketing
76
Market research
68
Marktforschung
68
Lieferantenmanagement
61
Supplier relationship management
61
Brand
49
Markenartikel
49
Beziehungsmarketing
47
Relationship marketing
47
Brand image
44
Markenimage
44
Economists
33
Ökonomen
33
Nonprofit marketing
32
Nonprofit-Marketing
32
History of economic thought
30
Welt
30
World
30
Ökonomische Ideengeschichte
30
Distribution channel
26
Vertriebsweg
26
Globalisierung
24
Globalization
24
Strategic management
20
Strategisches Management
20
Großbritannien
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11
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Reprint
Übersichtsarbeit
Article in journal
9,884
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9,884
Aufsatz im Buch
2,357
Book section
2,357
Case study
295
Fallstudie
295
Conference paper
107
Konferenzbeitrag
107
Interview
25
Collection of articles of several authors
11
Sammelwerk
11
Systematic review
7
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6
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5
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5
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4
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1
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English
102
German
3
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Keller, Kevin Lane
8
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Einwiller, Sabine
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Bergés-Sennou, Fabian
1
Berry, Leonard L.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Bloom, Helen
1
Bontems, Philipe
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brodie, Roderick J.
1
Brown, Stephen
1
Brown, Tom
1
Bruhn, Manfred
1
Bungay Stanier, Michael
1
Burt, Steven
1
Calder, Bobby J.
1
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Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
Cross-cultural and critical perspectives on brands
3
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Global-local consumption
1
International marketing review
1
Journal of Islamic marketing : JIMA
1
Journal of agricultural & food industrial organization
1
Marketing intelligence & planning
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
1
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ECONIS (ZBW)
105
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1
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
2
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
3
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
4
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Return on
marketing
: using customer equity to focus
marketing
strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
6
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
Saved in:
7
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
8
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
9
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
10
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
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