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~subject:"Markenführung"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
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Markenführung
Consumer behaviour
285
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285
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129
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96
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80
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Aiello, Gaetano
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2
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2
Roper, Stuart
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1
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1
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1
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1
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1
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Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Springer Fachmedien Wiesbaden
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The journal of brand management : an international journal
4
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1
Journal of fashion marketing and management
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1
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1
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1
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1
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1
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ECONIS (ZBW)
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Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Special issue: the future of brands in a changing consumer marketplace
Campbell, Margaret C.
(
ed.
);
Inman, J. Jeffrey
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012799077
Saved in:
3
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
4
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
5
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
6
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
8
Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
9
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
10
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
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