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~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Aufgabensammlung"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Merchandising"
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Markenführung
Sales promotion
1,288
Verkaufsförderung
1,288
Konsumentenverhalten
664
Consumer behaviour
663
Preismanagement
255
Pricing strategy
255
Einzelhandel
208
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Advertising effects
133
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133
Theorie
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120
Marketing management
114
Marketingmanagement
114
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103
Online-Handel
103
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97
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97
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97
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96
Brand management
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Rabatt
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Rebate
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Internet marketing
88
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88
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66
Store design
66
Low-cost strategy
63
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63
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61
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60
Loyalty program
60
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60
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59
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57
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Arora, Neeraj
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Henderson, Ty
2
Huang, Rui
2
Kuntner, Tobias
2
Loureiro, Sandra Maria Correia
2
Perloff, Jeffrey M.
2
Villas-Boas, Sofia
2
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1
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1
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1
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1
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Chimhundu, Ranga
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1
Cohen, Justin
1
Costa, Ana Sofia
1
Cuong Hung Pham
1
Dawar, Niraj
1
Dawes, John
1
Deva, Rangarajan
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Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Journal of marketing research : JMR
4
Journal of retailing
3
The international review of retail, distribution and consumer research
3
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Australasian marketing journal
1
Business and Economic Research : BER
1
CUDARE working paper series
1
California management review
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of intelligent enterprise
1
International journal of organizational analysis
1
Journal of agricultural & food industrial organization
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economics & management strategy : JEMS
1
Journal of enterprising communities : people and places in the global economy
1
Journal of food products marketing
1
Journal of interactive marketing
1
Journal of managerial issues : JMI
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
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ECONIS (ZBW)
92
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92
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1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
4
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
5
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
6
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
7
Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
8
Airline brand equity : do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.
;
ElSamen, Amjad A. Abu
;
El-Adly, …
- In:
International journal of organizational analysis
31
(
2023
)
6
,
pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
Saved in:
9
Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage
Olawunmi, Christiana Adeola
;
Clarke, Andrew Paul
- In:
Journal of enterprising communities : people and places …
17
(
2023
)
6
,
pp. 1410-1438
Persistent link: https://www.econbiz.de/10014432853
Saved in:
10
Content that engages your customers : the role of brand congruity and promotions in social media
Montaguti, Elisa
;
Valentini, Sara
;
Vecchioni, Federica
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 16-33
Persistent link: https://www.econbiz.de/10014228862
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