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~subject:"Markenführung"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Retail marketing"
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Markenführung
Handelsmarketing
38
Retail marketing
38
Deutschland
24
Germany
24
Einzelhandel
18
Retail trade
18
Theorie
14
Theory
14
Handelsmanagement
11
Retail management
11
Beziehungsmarketing
9
Relationship marketing
9
Lieferantenmanagement
8
Marketing
8
Supplier relationship management
8
Handel
7
Welt
7
World
7
Consumer behaviour
6
Handelsbetrieb
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Konsumentenverhalten
6
Competitive strategy
5
Consumer goods marketing
5
E-commerce
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Electronic Commerce
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Konsumgütermarketing
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Mobile Marketing
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Mobile marketing
5
Trade
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Wettbewerbsstrategie
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Betriebsform
4
Category Management
4
Category management
4
Customer service
4
Kundenservice
4
Market research
4
Marktforschung
4
Online retailing
4
Online-Handel
4
Retail format
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Collection of articles of several authors
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Graue Literatur
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Non-commercial literature
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German
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Ahlert, Dieter
1
Bruhn, Manfred
1
Olbrich, Rainer
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Schröder, Hendrik
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Edition Lebensmittel Zeitung
1
Jahrbuch Handelsmanagement
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ECONIS (ZBW)
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1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
Ahlert, Dieter
(
ed.
);
Olbrich, Rainer
(
contributor
); …
-
2001
-
1. Auflage
Persistent link: https://www.econbiz.de/10001597377
Saved in:
2
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
Bruhn, Manfred
(
ed.
)
-
2001
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001563511
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