//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Deutschland
1,211
Germany
1,190
Theorie
970
Theory
969
Management
819
Welt
703
World
703
USA
477
United States
470
Strategisches Management
447
Strategic management
386
Organisatorischer Wandel
352
Organizational change
352
Innovationsmanagement
302
Innovation
285
Innovation management
276
Kongress
273
Human Resource Management
263
Personalmanagement
263
Unternehmensethik
263
Business ethics
261
Unternehmen
259
Marketingmanagement
254
Marketing management
249
Globalisierung
247
Multinationales Unternehmen
245
Corporate Social Responsibility
244
Corporate social responsibility
243
Transnational corporation
241
Environmental management
240
Umweltmanagement
240
Risikomanagement
234
EU countries
226
EU-Staaten
226
Globalization
226
Russland
215
Russia
214
Wettbewerbsstrategie
212
Wissensmanagement
210
Competitive strategy
199
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
98
Book / Working Paper
60
Type of publication (narrower categories)
All
Conference proceedings
Reprint
Article in journal
9,968
Aufsatz in Zeitschrift
9,968
Aufsatz im Buch
2,359
Book section
2,359
Hochschulschrift
622
Graue Literatur
489
Non-commercial literature
489
Thesis
442
Case study
437
Fallstudie
437
Collection of articles of several authors
377
Sammelwerk
377
Arbeitspapier
299
Working Paper
299
Aufsatzsammlung
251
Conference paper
114
Konferenzbeitrag
114
Konferenzschrift
84
Ratgeber
84
Lehrbuch
82
Guidebook
80
Textbook
68
Handbook
36
Handbuch
36
Bibliografie enthalten
32
Bibliography included
32
Interview
27
Collection of articles written by one author
13
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
Glossar enthalten
9
Glossary included
9
Mehrbändiges Werk
9
Multi-volume publication
9
Festschrift
7
more ...
less ...
Language
All
English
118
German
41
Russian
3
French
2
Spanish
1
Author
All
Lips, Peter
11
Keller, Kevin Lane
8
Disch, Wolfgang K. A.
7
Meffert, Heribert
6
Dall'Olmo Riley, Francesca
5
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
Wildner, Raimund
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Gázquez-Abad, Juan Carlos
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Martínez-López, Francisco J.
2
Milberg, Sandra J.
2
Schmidt, Holger J.
2
Schultz, Majken
2
Semerkova, L. N.
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Ahlert, Dieter
1
Ailawadi, Kusum L.
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Altuchova, N. V.
1
Arnold, Todd J.
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
more ...
less ...
Institution
All
Gesellschaft zur Erforschung des Markenwesens
18
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
American Marketing Association
1
Berlin Partner GmbH
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
GfK-Nürnberg e.V.
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Kolloquium Wettbewerb und Unternehmensführung <7, 2005, Dresden>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <10, 2006, Frankfurt, Main>
1
Markendialog <11, 2007, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <14, 2010, Berlin>
1
Markendialog <15, 2011, Berlin>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <17., 2013, Berlin>
1
Markendialog <18, 2014, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Markendialog <20., 2016, Berlin>
1
Markendialog <4, 2004, Frankfurt, Main>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Markendialog <8, 2004, Frankfurt, Main>
1
more ...
less ...
Published in...
All
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
Bericht der GfK-Tagung : vom ...
4
SAGE library in marketing
4
Cross-cultural and critical perspectives on brands
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Research
2
Beiträge Sportökonomie, Sportmanagement
1
CERAMAC
1
Dresdner Beiträge zu Wettbewerb und Unternehmensführung
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
Forum Vertriebs- und Handelsmanagement
1
Gabler Research / Werbe- und Markenforschung
1
Gabler research
1
Global-local consumption
1
Journal of retailing and consumer services
1
Media-Spectrum
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
Report / Marketing Science Institute
1
Springer Gabler Research
1
Springer Proceedings in Business and Economics
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of product & brand management
1
The marketing review
1
Working paper / Humboldt-Universität zu Berlin, Wirtschafts- und Sozialwissenschaften an der Landwirtschaftlich-Gärtnerischen Fakultät
1
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
1
more ...
less ...
Source
All
ECONIS (ZBW)
158
Showing
1
-
10
of
158
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
2
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
3
Strategic brand concept-image
management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
4
Die digitale Beschleunigung verlangt mehr Markenführung
Disch, Wolfgang K. A.
(
contributor
)
-
Markendialog <19., 2015, Berlin>
;
Gesellschaft zur …
-
2015
Persistent link: https://www.econbiz.de/10014010155
Saved in:
5
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
6
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
7
Global insurance communications network : 2nd Meeting of the The Geneva Association's, Zurich 6 - 7 December 2004
2004
Persistent link: https://www.econbiz.de/10002569603
Saved in:
8
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
9
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->