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~subject:"Markenführung"
~type_genre:"Fallstudie"
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Search: subject:"Social web"
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Markenführung
Social Web
339
Social web
339
Web 2.0 technologies
117
Web 2.0-Technologien
117
Deutschland
98
Germany
98
Online-Marketing
79
Internet marketing
78
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45
United States
45
Wissensmanagement
41
Knowledge management
40
Öffentlichkeitsarbeit
38
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37
Beziehungsmarketing
34
Relationship marketing
34
Innovationsmanagement
33
Internal communication
33
Interne Kommunikation
33
Innovation management
31
Soziales Netzwerk
31
Soziale Software
29
Business model
28
Geschäftsmodell
28
Marketing management
26
Marketingmanagement
26
Electronic Commerce
25
Social Media
25
World Wide Web 2.0
24
E-commerce
23
Unternehmen
23
Customer integration
21
Kundenintegration
21
Erfolgsfaktor
20
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20
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20
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18
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18
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16
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1,395
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English
8
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7
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Anderson, Helén
1
Arnezeder, Christian
1
Cova, Bernard
1
Dennis, Charles
1
Fitzner, Mirus
1
Hoffjann, Olaf
1
Jones, Brian
1
Kreutzer, Andrew
1
Lee, Jason W.
1
Lillibridge, Jeff
1
Lima, Anderson
1
Ludowig, Carsten
1
Maleski, Mike
1
Markschläger, Sven
1
McIntyre, Charles
1
Melewar, T. C.
1
Nedbal, Dagmar
1
Pfahl, Michael E.
1
Pleil, Thomas
1
Pongsakornrungsilp, Siwarit
1
Ryznar, Jeff
1
Sasinovskaya, Olga
1
Schmidt-Grell, Stefan
1
Schroeder, Jonathan E.
1
Singer, Julia
1
Temperley, John
1
Werle, Eva
1
White, Tim
1
Wos, Anna
1
Yang, Sophie
1
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Journal of marketing management : MM
2
Marketing theory
1
Schriftenreihe der FHWien-Studiengänge der WKW
1
Services marketing cases in emerging markets : an asian perspective
1
Sport management review
1
Swarm Branding : Markenführung im Zeitalter von Web 2.0
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
15
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1
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10
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15
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1
Branded : branding in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
2
Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf
(
ed.
);
Pleil, Thomas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010425982
Saved in:
3
Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie
;
Wos, Anna
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 27-34)
.
2017
Persistent link: https://www.econbiz.de/10011537858
Saved in:
4
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
5
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
6
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
Saved in:
7
Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen
Markschläger, Sven
;
Werle, Eva
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 83-96)
.
2012
Persistent link: https://www.econbiz.de/10009553608
Saved in:
8
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
9
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
10
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
1
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