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~subject:"Markenführung"
~type_genre:"Mikroform"
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Markenführung
Marketing
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New York <Stadt>
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Anderson, Evan E.
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Kühn, Jochen
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ECONIS (ZBW)
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Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen
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2014
Persistent link: https://www.econbiz.de/10011415508
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Measurement of market and brand effects
Anderson, Evan E.
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1970
Persistent link: https://www.econbiz.de/10001835937
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