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~subject:"Markenführung"
~type_genre:"Ratgeber"
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Markenführung
B-to-B-Marketing
28
Business-to-business marketing
28
Business-to-Business-Marketing
12
Physical distribution
9
Vertrieb
9
Lieferantenmanagement
7
Supplier relationship management
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Verkauf
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Key account management
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Key-Account-Management
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Online-Marketing
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Internet marketing
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Marketing
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Selling
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USA
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United States
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Verkaufstechnik
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Zielgruppe
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Beziehungsmarketing
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Business services
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Erfolgsfaktor
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Relationship marketing
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Sales behaviour
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Success factor
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Topmanagement
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Verkaufsverhalten
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Brand management
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Business model
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Deutschland
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Dienstleistungsmarketing
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Führungskräfte
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Germany
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Geschäftsmodell
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Internationales Marketing
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Ratgeber
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Thesis
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Graue Literatur
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Non-commercial literature
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Martínez Onaindía, Carlos
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Masciadri, Peter
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Resnick, Brian
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Zupancic, Dirk
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ECONIS (ZBW)
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Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos
;
Resnick, Brian
-
2013
Persistent link: https://www.econbiz.de/10009742072
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft : clever positionieren, erfolgreich kommunizieren
Masciadri, Peter
;
Zupancic, Dirk
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003897167
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