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~subject:"Markenführung"
~type_genre:"Reprint"
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Search: subject:"Management"
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Markenführung
USA
278
United States
278
Strategisches Management
268
Strategic management
267
Theorie
263
Theory
262
Organisatorischer Wandel
133
Organizational change
133
Marketingmanagement
118
Marketing management
117
Multinationales Unternehmen
116
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116
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111
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111
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109
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109
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104
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101
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101
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96
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96
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95
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93
World
93
Wissensmanagement
84
Knowledge management
83
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80
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80
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76
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76
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74
Übernahme
74
Competitive strategy
69
Wettbewerbsstrategie
69
Firm performance
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Führungskräfte
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Managers
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64
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2,376
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622
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491
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257
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85
Ratgeber
84
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83
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69
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53
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36
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36
Bibliografie enthalten
33
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27
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13
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13
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13
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12
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12
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Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
5
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Berry, Leonard L.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
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1
Brasel, S. Adam
1
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1
Brodie, Roderick J.
1
Brown, Stephen
1
Brown, Tom
1
Bungay Stanier, Michael
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
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Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
4
Cross-cultural and critical perspectives on brands
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Global-local consumption
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
104
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101
Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
-
2008
Persistent link: https://www.econbiz.de/10003656314
Saved in:
102
Brands equity valuation : a global perspective
Motameni, Reza
;
Shahrokhi, Manuchehr
-
2008
Persistent link: https://www.econbiz.de/10003656319
Saved in:
103
Towards an integrated approach to corporate branding : findings from an empirical study
Einwiller, Sabine
;
Will, Markus
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 231-247)
.
2008
Persistent link: https://www.econbiz.de/10003719729
Saved in:
104
Corporate branding and issues
management
: integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
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